My hospital has a new name and logo as of this week… We are now Seattle Children’s Hospital… Which is what a lot of people call it already, but now it’s official.
There’s been a ton of new branding material (which had to cost a ton!) with the new whale logo. It is cute, and a fresh look, but a totally different font which means EVERYTHING (badges, papers, signs, computers, papers – everything!) will eventually be redone. What a huge change, with a huge cost… I sometimes wonder if it’s really worth it?